devil creative


ghislain de villoutreys

founder and creative director


Ghislain de Villoutreys, founder.

Copywriter and Creative Director.

Born and raised in Paris, Ghislain started his creative journey as a copywriter at BDDP and DDB before being hired by Wieden & Kennedy in Amsterdam, to work on Nike. Later, as creative director at BETC, and executive creative director of JWT Paris, he produced work for Orange, Air France, Disneyland, Nokia, Smirnoff, Rolex, Nestlé, BMW, winning creative awards in all major festivals.

Creative entrepreneur.

In 2001, Ghislain co-founded Le Singe, a creative lab part of BETC Paris, working with Nike France, Playstation and Sephora. In 2013, he co-founded Peoplewelike, a new model of creative agency built for today. Based in Paris and working internationally, the client roster included Le Coq Sportif, Paco Rabanne, Louis Vuitton, L’Oréal, Weight Watchers, Diageo. In 2018, Ghislain introduced Devil Creative, his new creative consultancy offering. Married with two kids, he’s a golf addict and a champagne lover.