Joaillier de Valeurs.
Launching the first 100% ethical and ecological jeweller of Place Vendôme.
Brand identity - Brand voice - Brand advertising - Digital and social content
Courbet is the very first ethical and ecological jeweller of the Place Vendôme in Paris, using recycled gold and lab diamonds only. Courbet launched in 2018. We took a big part part to the creation of the master brand: we fine-tuned the brand positioning, designed the logo and the visual identity system, wrote the full storytelling of the brand, and created an extended package of digital creative content.