To the brave.
From world class whisky to modern luxury lifestyle.
Visual identity - Packaging - Website - Mobile app - Brand content
The Dalmore is one of the best quality single malt whiskey in the world but it didn’t have any sense of its identity or belief as a brand. We needed to tell a value based brand story in order to connect with a new generation of whisky drinkers. We went back to the middle age to find the value of the brand, Bravery. With Bravery at the heart, we developed an idea platform with a fully integrated campaign bringing heritage, product and modern culture together.