The Art of Slow.
Creating an immersive brand world.
Film - Print - Outdoor - Retail - Events
Zacapa was a world class rum without a positioning. We were asked to create a positioning for this Guatemalan rum capable of capturing it’s magical spirit and telling it’s amazing story. Zacapa is aged at 2300 metres above and beyond sea level where time literally slows down to make the best tasting rum in the world. This SLOW approach to making the rum was the inspiration for our idea platform, The Art of Slow. We worked with a famous German artist called Olaf Hajek who hand painted for us the whole world of Zacapa with a modern and poetic touch.