devil creative
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WEIGHT WATCHERS

Weight Watchers


Feel Good, Faîtes-vous du bien.

Changing the conversation from weight loss to feeling great.

TV - Print - Digital - Social

While Weight Watchers has been a global market leader in the weight loss category since 1963, the brand has been left behind by new generation of digital fitness and diet solutions. How can we modernise and re-introduce Weight Watchers to the French consumer again ? We needed to transform the Weight Watchers experience with a holistic and modern approach to living life - eat smarter, move more and take care of yourself - and shift the conversation from being about just weight loss to being about the positive power of looking and feeling your best. Integrated advertising successfully re-introduced the brand in a fresh, modern and relevant way. The campaign helped energize the company with a sense of pride and belief in the brand again.

 
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