Souriez, c’est du sport
Putting the french touch into competitive sport.
Retail - Brand Content - Outdoor - Press - Social
Nike and Adidas don’t leave much space for small, lifestyle sport brand who has fallen into the fashion trap to stage a comeback into performance sport. By being true to the heritage of the brand, we found a way to anchor a performance based positioning with the positive emotion and sheer joy of playing sport that the brand is famous for.