devil creative
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LE COQ SPORTIF

Weight Watchers


Souriez, c’est du sport

Putting the french touch into competitive sport.

Retail - Brand Content - Outdoor - Press - Social

Nike and Adidas don’t leave much space for small, lifestyle sport brand who has fallen into the fashion trap to stage a comeback into performance sport. By being true to the heritage of the brand, we found a way to anchor a performance based positioning with the positive emotion and sheer joy of playing sport that the brand is famous for.

 
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